Creative Strategy Manager – Creator Content (all genders)

Zalando is evolving into a lifestyle destination, where inspiration and entertainment (I&E) meet commerce. Creators are at the heart of that evolution: through the Zalando Creator Network (ZCN), we build a high-performing community of creators whose content drives engagement, brand affinity, and commercial results across our own platforms and beyond.

As Creative Strategist - Creator & Entertainment Content, you set the strategy for creator content, creatively and directionally, across offsite and onsite. You act as the expert counterpart for our in-house creators and external agencies, shaping the strategic vision behind large-scale campaigns, O&O events, partnerships, and brand activations, and translating it into a clear creative direction that leaves room for creators' authentic voice. Your work goes beyond individual campaigns: it builds recognisable creator profiles, establishes repeatable entertainment formats, and turns offsite attention into onsite results — guiding users along the full journey from discovery on social platforms through to inspiration, engagement, and conversion on Zalando

This is an individual contributor role for a strategist who thinks like a creative and a creative who thinks in funnels: someone who knows what makes content perform natively on Instagram, TikTok, and YouTube, and can connect that instinct to audience needs, data, and business outcomes. Above all, it's a role for someone who sees creator content as seamless storytelling, one narrative that travels with the user across offsite and onsite, from the social feed to Zalando's onsite experiences, rather than separate content for separate channels. While you live and breathe social platforms, this isn't a channel or community management role. Your job is direction: the strategy behind everything our creators make, from the first idea to the impact it has on Zalando's brand and business.

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.