Brand Designer

This role can be office-based in Freiburg (Germany) / San Francisco (USA) or hybrid with a requirement to be in one of the offices one full week per month.

About Black Forest Labs

We’re the team building the foundational layer for visual intelligence: multimodal models trained jointly on images, video, audio, and action to see, generate, and understand the world.

Our founding team pioneered latent diffusion and Stable Diffusion, the breakthroughs that made generative AI accessible to millions.

With FLUX, we're pushing into generative media at scale, machines that act in the physical world, and emerging applications in computer use.

Our FLUX models top public benchmarks and run in production in some of the world's biggest platforms.

We're a small, fast growing research lab competing with the largest companies in the world.

From our labs in Freiburg to San Francisco, we're building what comes next.

Why this role

Black Forest Labs builds visual intelligence: models that create and understand images and video, and increasingly act in the physical world.

For a company whose work is visual, the brand is part of the work.

It's often the first thing people see of us, before they've tried a single model.

It has to hold the same bar as our models and grow as they do.

We're hiring our first Brand Designer to define that brand and own it wherever people meet BFL.

You'll bring the taste that sets the standard for how BFL looks, and build what keeps it consistent across launches, the website, events and everything in between.

This is a hands-on lead role. You'll ship much of the work yourself while setting up the tools and processes that let others ship at your level. Over time, you'll also shape how brand and marketing design grows at BFL, including who we hire next.

What you'll work on

Your team

Design at BFL is young, and much of how it works is still open, including how we review work, what we call finished and how design informs decisions across teams. You'll help define these and represent design across the company.

You'll work closely with Devran , who leads design at BFL, and with teams across the company, including marketing, growth, developer relations, research and product design.

Among the people you'll work with most are Owais and Aitana in marketing and Jay in growth engineering.

What we're looking for

Nice to have:

How we work together

We’re a distributed team with real offices that people actually use. You’ll be based in Europe or the US and work from your home location, with one week each month spent with us in Freiburg or San Francisco to stay connected with the team.

Everything we do is grounded in four values:

Please apply even if you don't match every line above. What matters most to us is curiosity and a love of making things. You don't need to know every tool we use. We'd rather hire a great, curious designer than someone who ticks every box.

If this sounds like work you'd enjoy, we'd love to hear from you.

Compensation

EU : €148K - €175K + equity

SF : $219K - $265K + equity

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