Head of Marketing - Data & AI (m/f/d)

Deutsche Lufthansa AG•Marketing

Frankfurt am MainFull-timeOn sitelast month

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We're looking for a marketing leader who can turn deep technical capability into a story the market understands and wants; is as comfortable shaping a brand as building a team and running a data-driven plan.

What you will be doing:

Scale and Lead the Marketing Hub

Grow and coach a team across brand, content, social, digital, and product marketing; with honest feedback, clear standards, and structured ways of working.

Define roles, collaboration models, and processes that scale with a fast-growing organization.

Own zeroG's Brand & Positioning

Continuously develop the brand identity; logo, value propositions, and visual language (online and offline) that position zeroG as an AI and data partner for aviation organizations globally.

Keep positioning sharp and consistent as the company and its portfolio grow.

The full responsibilities can be found on ourcareer page.

🎯Ihr Profil

We value hiring motivated, smart people who align with our company values over checking boxes - if you don't ‘perfectly’ fit the following criteria but believe your skills and personality would bring our company forward, we still want to hear from you!

Marketing Leadership: 8+ years in marketing, communications, or go-to-market, with a proven track record of building and scaling a function. You've built a brand, grown a team, and know the difference between activity and impact.

Brand & Storytelling Craft: You turn complex, technical capability into clear positioning and stories that land; with executives, engineers, and the market alike.

Builder's Mindset: You write the playbook, you don't follow one. You see what's missing, design something that works, and bring others along without overcomplicating it.

People-First Leadership: You lead with warmth and hold high standards. Your team feels trusted, coached, and clear on where they're going.

The full list can be found on ourcareer page.