Marketing Lead, Referrals (

At HelloFresh, our mission is simple: to change the way people eat, forever.

As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery.

The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table.

Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.

As Marketing Lead, you'll be the senior expert driving HelloFresh Group's global referral and virality programme - one of our key growth engines. This is a high-ownership, high-impact role: you'll set the direction, own the Referral and Virality KPIs and define the operating model that enables execution across the organization.

This role sits at the intersection of CRM, product marketing, growth, and performance, spanning 16 markets and 8 brands globally. You will lead the work, organizing cross-functional teams, defining the operational plan and tactical playbooks, shaping how the virality function is perceived and built over time.

You bring the depth of an expert and the range of a generalist: as comfortable in the data as you are in a senior stakeholder room, as rigorous in planning as you are fast in execution. You bring a product management mindset to marketing — translating strategy into clear priorities, experiments, and measurable outcomes.

If you love owning growth programmes end-to-end, thrive at the intersection of marketing, CRM and product, and want to help define what best-in-class referral looks like at a global company - this role is for you.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

Own the Programme - Strategy to Execution

Build & Scale Referral Growth

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.