Marketing Generalist (m/f/d)

Our client, an AI SaaS company based in Maia (Porto), helps industrial businesses make faster, smarter decisions – from procurement to production.

Their forecasting platform combines internal data with billions of external market signals to deliver real-time, explainable insights that drive action.

With proven traction in conservative industries and a sharp go-to-market focus, they’re now scaling demand generation with signal-driven inbound campaigns.

As Growth Marketing Manager, you’ll build funnels that speak to real decision-makers – and turn complex topics into campaigns that convert.

Tasks Build and execute a holistic Growth Marketing strategy focused on scalable lead generation, pipeline growth and revenue impact Own inbound funnels end to end: From signal-based messaging to clear CTAs, you’ll define and steer inbound paths that convert interest into POCs, with a strong focus on prioritisation and impact.

Drive structured experimentation: You’ll define hypotheses, decide what to test, and evaluate results together with stakeholders to continuously improve funnel performance.

Translate insights into assets: You’ll help turn forecasting, planning, and procurement logic into content that resonates with decision-makers.

Collaborate on go-to-market plays: You’ll support industry-specific partner campaigns, e.g.

ERP or consulting channels.

Shape narratives that sell: You’ll help craft and execute storylines like „Explainable Forecasts“ or „POCs in weeks“ into inbound formats.

Guide funnel analytics and reporting: From visit to POC, you’ll monitor conversion metrics, attribution, and messaging performance and turn insights into clear next actions.

Define your own content balance: Decide how much content you create hands-on vs. source or coordinate externally.

Coordinate inbound lead flow: You’ll work closely with commercial teammates to ensure marketing aligns with sales.

Requirements 1–4+ years in B2B inbound, demand generation or growth marketing: You’ve worked hands-on with funnels, campaigns, or conversion, and you’re comfortable taking ownership of priorities and decisions.

Strong written and spoken English (C1 level): You can confidently write, test, and iterate messaging for global audiences.

Testing is how you work: You think in hypotheses, run A/B experiments, and learn systematically from data.

You simplify the complex: Forecasting logic, market signals, or supply chain topics don’t scare you – you can turn them into clear hooks and pages.

Industry background helps – but clarity matters more: Experience in forecasting, supply chain, or industrial tech is a bonus.

What really counts is your ability to understand complex topics fast and turn them into sharp, conversion-ready messaging.

As Growth Marketing Manager, you bring the mindset to translate insight into conversion.