Senior Global Social Media Manager (all genders)

We're building a dedicated home for sport at Zalando — and we need someone to lead it. This is a rare opportunity to build a vertical from the ground up: defining its editorial voice, growing it into a genuine destination for sport, and proving out a category with real commercial upside for Zalando. Football and Running are our current anchor areas — Football through major partnerships and moments like the World Cup, Running through one of our fastest-growing and least-served audiences — but this is a channel for sport more broadly, and part of the role is figuring out where else it should expand.

As Sr. Social Media Manager for Sports, you'll own the channel end-to-end — strategy, editorial planning, and content execution — within our Verticals & Proposition Expansion team. You'll define what "great" looks like for sports content at Zalando, build a consistent content engine, and stay plugged into sports and sporting culture more broadly so we're always part of the conversation, not just covering it after the fact. You'll also collaborate closely with the wider Global Social Media and Brand teams to ensure sports content shows up everywhere it should across our channel ecosystem.

This role sits at the intersection of sport, culture, and commerce: you'll need to understand what makes sports content genuinely engaging across a range of sporting interests, connect it back to Zalando's proposition, and build a channel with real breadth over time — not just a Football and Running feed.

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion