Senior Lifecycle Manager

<div class=&quot;content-intro&quot;><h4><strong>Help make the world more hospitable </strong></h4> <p>The hospitality industry is uniquely human, and it deserves technology that’s just as inspiring as the people behind it.

At Mews, we’re transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences.</p> <p>You’ll work with smart, curious people who care deeply about what they do.

You’ll have autonomy and the trust to make good decisions and move quickly.

And you’ll enjoy a real sense of purpose as you see the impact of what we’re building.</p> <p>If you’re motivated by ownership, curiosity and meaningful impact, and are driven to deliver consistent high performance, you’ll feel at home here.</p> <h4><strong>About the role</strong></h4> <p>Let&#39;s get into the specifics.

It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it into a job description (which we do because this is a job description), it would be this:</p></div><p class=&quot;font-claude-response-body break-words whitespace-normal&quot;>Lifecycle marketing is the heart of our organisation.

This role exists to bring the experience, conviction, and execution that turns a functioning email program into a genuine growth engine.

You will be the senior voice on a flat, high-ownership team with the scope to rebuild acquisition nurture flows, define segmentation strategy, and put your name on what lifecycle at Mews becomes.</p> <p class=&quot;font-claude-response-body break-words whitespace-normal&quot;>This is not a role where you inherit a mature program and optimise at the edges.

The current lifecycle setup is functional but underperforming — the segmentation, testing process, and strategic conviction that drive real funnel growth are not yet in place.

You will build them.

You will also operate in an AI-first environment where the expectation is not just that you use AI tools, but that you build automation that makes the team faster and removes manual work from the workflow.</p> <h4 class=&quot;font-claude-response-body break-words whitespace-normal&quot;><strong>What you would do</strong></h4> <ul class=&quot;[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3&quot;> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>Audit, rebuild, and execute lifecycle email programs across acquisition, activation, and expansion stages — owning strategy and hands-on delivery</li> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>Define segmentation strategy by lifecycle stage, ICP, region, and intent — and own the execution end to end</li> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>Establish baseline KPIs and a systematic testing process; make data-backed growth bets and communicate them to senior stakeholders</li> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>Build AI-powered automation to accelerate reporting, campaign QA, and workflow efficiency</li> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>Align lifecycle messaging cross-functionally with Product Marketing, Customer Marketing, and Regional teams</li> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>Bring strategic conviction — experience-backed points of view on what will drive growth, not just execution of existing plans</li> </ul> <h4 class=&quot;font-claude-response-body break-words whitespace-normal&quot;><strong>What you would bring</strong></h4> <ul class=&quot;[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3&quot;> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>End-to-end lifecycle ownership in B2B SaaS — strategy and hands-on execution, not one without the other</li> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>A track record of building lifecycle programs at a scale-up, not just inheriting mature infrastructure from a large enterprise</li> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>Demonstrated conviction: the ability to put a stake in the ground, back it with data, and communicate it to management</li> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>Modern ESP or CRM proficiency — HubSpot, Iterable, or Marketo; must be able to operate HubSpot effectively</li> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>Equal comfort with data interpretation and creative strategic judgment — you read funnel metrics and make a call, not just a list of options</li> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>You have gone beyond using AI for personal productivity: you have built automation and workflows your team relies on, and you are thoughtful about what you delegate to AI and what requires your own judgment</li> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>Strong cross-functional communication — you share insights in ways other teams can act on, not just internal updates</li> </ul> <h4 class=&quot;font-claude-response-body break-words whitespace-normal&quot;><strong>Nice to have</strong></h4> <ul class=&quot;[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3&quot;> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>Background in B2B vertical SaaS — hospitality, food and beverage, wellness, or retail tech</li> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>Experience owning lifecycle as a team of one to three people</li> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>HubSpot proficiency specifically</li> <li class=&quot;font-claude-response-body whitespace-normal break-words pl-2&quot;>Experience building AI-powered reporting or workflow automation for a marketing team</li> </ul><div class=&quot;content-pay-transparency&quot;><div class=&quot;pay-input&quot;><div class=&quot;title&quot;>Spain</div><div class=&quot;pay-range&quot;><span>€65.000</span><span class=&quot;divider&quot;>&mdash;</span><span>€84.000 EUR</span></div></div><div class=&quot;pay-input&quot;><div class=&quot;title&quot;>UK</div><div class=&quot;pay-range&quot;><span>£75,000</span><span class=&quot;divider&quot;>&mdash;</span><span>£85,000 GBP</span></div></div><div class=&quot;pay-input&quot;><div class=&quot;title&quot;>France</div><div class=&quot;pay-range&quot;><span>€59.000</span><span class=&quot;divider&quot;>&mdash;</span><span>€94.500 EUR</span></div></div><div class=&quot;pay-input&quot;><div class=&quot;title&quot;>Germany</div><div class=&quot;pay-range&quot;><span>€71.500</span><span class=&quot;divider&quot;>&mdash;</span><span>€97.000 EUR</span></div></div><div class=&quot;pay-input&quot;><div class=&quot;title&quot;>Sweden</div><div class=&quot;pay-range&quot;><span>750 000 kr</span><span class=&quot;divider&quot;>&mdash;</span><span>1 072 021 kr SEK</span></div></div></div><div class=&quot;content-conclusion&quot;><h4><strong>Pay Transparency at Mews</strong></h4> <p>Salary ranges are provided in good faith and reflect current market conditions and internal pay structures.

Final compensation may be adjusted based on funding, budget constraints, or exceptional candidate qualifications, but will remain within reasonable proximity to the stated range.</p> <p>This salary disclosure is provided in compliance with applicable pay transparency legislation.

We are committed to equal pay practices and prohibit salary history inquiries during our recruitment process.</p> <p>If the location you&#39;re applying from wasn&#39;t originally advertised for this role, salary range information is available upon request at any point during the application/interview process - your recruiter will be able to help.</p> <h4><strong>What’s in it for you?</strong></h4> <p>Our success is powered by our incredible people, supported by