Vertical Marketing Manager (m/f/d)

For our client we are currently filling the following

position: VERTICAL MARKETING MANAGER (M/F/D) YOUR TASKS Applying TI's

new digital naming structure across the product portfolio and

marketing assets, and supporting the transition of customer-facing

channels to the brand Developing the structure of the TI website,

webpages and landing pages with intuitive navigation, relevant content

and a consistent customer experience Creating customer-focused

messaging and content, including webinars, presentations, brochures,

articles, videos and social media activities for business leadership

Planning and delivering integrated digital campaigns that explain the

portfolio, demonstrate customer value and drive awareness, engagement

and demand Developing high-impact reference stories and promoting them

across multiple channels Preparing trade fairs, conferences and

customer events, from messaging and content to digital promotion and

lead follow-up alignment Collaborating closely with internal and

external partners, subject matter experts and leaders to deliver

high-quality assets on time Tracking relevant marketing and digital

KPIs, recommending and implementing improvements, maintaining existing

assets and ensuring compliance with brand, legal, accessibility and

communications standard YOUR QUALIFICATIONS Bachelor's or Master's

degree in Marketing, Communications, Business Administration, Digital

Media or a related field Experience in B2B, digital or portfolio

marketing, ideally in an industrial, technology, energy or engineering

environment Hands-on experience in website and content management,

integrated campaigns, social media, webinars, events and performance

measurement Strong storytelling skills and the ability to translate

complex technical topics into clear customer benefits and compelling

content Solid project and stakeholder management skills, including in

an international matrix organization with many contributors and

competing priorities A structured, proactive and collaborative working

style that combines customer focus, creativity, analytical thinking

and attention to detail Excellent written and spoken English;

additional languages are an advantage BENEFITS An international

working environment with close collaboration across teams, experts and

leadership Flexible working arrangements, including options for remote

work (2 - 3 days) Room for personal and professional development, with

the freedom to bring in your own ideas and grow with the rol

INTERESTED? Then we look forward to receiving your convincing

application including salary requirements and earliest starting date

via our online portal.